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NIVEA celebrates skin care products

by Tosin Ajayi

NIVEA Nigeria has celebrated the launch of its new range of products that promote unique shades of women’s skin. According to the beauty and health company, it continues to create a new radiant range of beauty products that nourish and protect the skin, especially melanin-rich skin tones, thereby giving women a confident feel.

The company said its success over the years is based on recognizing social and cultural differences and responding with game-changing innovative products that are relevant to the consumers.

The company said it has celebrated celebrities who promote skin care activities, including award-winning actresses, Beverly Naya, Linda Ejiofor-Suleiman, and Lydia Stanley as well as beauty influencers, Somto Onwuazombe and Onaopepo Babarinsa.

The Head of Shopper and Customer Marketing, Basil Menachem, said the company was delighted to work on extraordinary products.

“The project brings to life years of research into the needs of African skin. This is particularly a celebration of all shades of beautiful Nigerian women, who are always proud and confident in their skin,” she said.

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