There’s a familiar, insistent rhythm that’s beginning to hit its stride. It’s the process that leads to a new iPhone hitting stores. It began on Tuesday, August 29, when Apple sent out invites to its next special event—although that took many by surprise. And now, another recognizable event has occurred: the moment Apple launches its YouTube video countdown.
It’s another small step down the road that ends on Friday, September 22 with the release of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, Apple Watch Series 9 and Apple Watch Ultra second generation. That’s when they’re all expected to land on Apple Store shelves. It also looks like new AirPods Pro will be revealed at the keynote and put on sale with the iPhones and Watches.
