Home Business WHATSAPP IS FINALLY CATCHING UP TO AFRICAN ENTREPRENEURS WITH A STANDALONE BUSINESS APP

WHATSAPP IS FINALLY CATCHING UP TO AFRICAN ENTREPRENEURS WITH A STANDALONE BUSINESS APP

by editor

Over the last two years, WhatsApp, has stood out as one of the fastest growing media platforms in Africa. For many people, WhatsApp is their primary social media platform, not Facebook, which owns the messaging app.

WhatsApp rise has caused tensions with some of the mobile network operators as its success has eaten into the traditional voice and SMS revenue structure since the app enables users to make voice calls and text messaging for relatively low data costs.

But the upside of WhatsApp’s popularity is that it is likely partly responsible for the continued rise in internet use particularly with smartphone take-up. For example in Zimbabwe, one of the few countries to provide data, WhatsApp alone was responsible for nearly half of all internet traffic in the country last year.

 

 

 

Source: https://qz.com/1194422/whatsapp-business-app-up-in-nigeria-kenya-south-africa-india/

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